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Feeding time is bonding time. Find the right formula for your baby and make the most of every minute.
Closer Than Ever to Breast Milk
Similac Advance EarlyShield™ baby formula is designed to be more like breast milk and to support a strong immune system.
Is Your Baby Fussy at Feeding Time?
Gas? Spit-up? Constipation? Troubleshoot feeding problems with our Similac Solutions™ tool.
Formula Prep and Storage
Have a question about mixing baby formula? Or how (or how not) to heat your baby's bottles? Learn how to safely prepare formula. Visit Formula Prep and Storage >
Want to Learn More About Baby's Feeding Issues?
Similac put together a team of pediatricians to help gather solutions to your feeding concerns. Find Out More >
A Guide to Baby's Strong Development
It's easier than you think to make sure your baby gets all of the right nutrients for a strong start. Visit Feeding and Nutrition >
The Next Generation of Similac® Advance® is Here!
Similac Advance EarlyShield™ is specially designed to support your baby's developing immune system. It's the only formula that has our exclusive blend of nucleotides, prebiotics, and antioxidants — nutrients naturally found in breast milk. All the great nutritional benefits of Similac Advance, now closer than ever to breast milk. Learn more about Similac Advance EarlyShield™ >
Watered-Down Formula Not Recommended for Baby's Health
Mixing infant formula with too much water can significantly impact a child's nutrition and health. Please follow the exact directions when preparing formula. Learn More >