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The History of Similac Baby Formula

Similac Over 100 Years of caring for mom and baby

At Abbott Nutrition®, we are committed to helping give every baby the very strongest beginning. Scroll through our interactive timeline to view the Similac heritage of innovation in infant nutrition.

FIND OUT MORE ABOUT OUR PRODUCTS AND INNOVATIONS
The History of Similac
Our Heritage: Similac Through the Generations

For more than 100 years, the makers of Similac have been dedicated to giving mom and baby a strong start. And in 2008, Similac strengthened that dedication with their latest innovations.

  • Similac® Advance®: Has our unique blend of prebiotics, nucleotides, and carotenoids — nutrients found in breast milk.
  • Similac® SimplePac: Our mom-friendly container revolutionized baby formula packaging.

But our story really started at the turn of the last century. 1903 brought about many great things, including the Wright Brothers' first flight, the first World Series of baseball, and the Moores and Ross Milk Company.

Two decades later, the Moores and Ross Milk Company developed the first commercial milk-based baby formula, and Similac was a hit with moms across the country. Following the success of Similac, the Moores and Ross Milk Company continued to make advancements in baby formula. In 1964, Ross Laboratories merged with Abbott Laboratories. And today, the Abbott Nutrition product line includes hypoallergenic, soy, organic, and sensitive formulas — and more — to help moms nourish babies no matter what their nutritional needs.

It's no wonder that a company with such a heritage of innovation was the company to bring moms Similac Advance. Whether they're formula feeding or supplementing their breast milk, they can be confident knowing that Similac Advance is designed to be more like breast milk and to help build a strong immune system.

StrongMoms® — where everything we do is inspired by moms — is brought to you by Similac. We're walking the walk of motherhood with you.

Get more Abbott Nutrition history.

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The Moores and Ross Milk Company was founded in Columbus, Ohio.

Moores and Ross Milk Company (today known as Abbott Nutrition) produced the first commercial milk-based infant formula — a new concept at the time.

The new milk-based infant formula was named Similac, for simulated lactation.

Similac Concentrated Liquid, the first infant formula available in a form other than powder in the United States, was introduced.

Ross Laboratories was created and continued to develop Similac infant formulas.

Similac With Iron, the first iron-fortified infant formula in the United States, was introduced.

Similac PM 60ኄ was introduced for infants with special medical conditions.

Ross Laboratories and Abbott Laboratories merged.

Isomil®, a soy protein formula, was launched to address common infant feeding problems.

Similac Natural Care®, a liquid breast-milk fortifier to bolster the nutritional intake of breastfed premature infants, was introduced.

Similac launched the first iron-fortified formula for premature and low-birth-weight infants in the US.

Alimentum® was introduced as a hydrolyzed protein formula to be fed to infants who have gastrointestinal or other diseases that require a formula with predigested protein.

The Welcome Addition Club® was launched to provide expectant and new moms with materials on infant nutrition.

Similac NeoSure® debuted the first U.S. formula for premature infants after hospital discharge.

Similac® Lactose Free — a milk-based, lactose-free infant formula — was introduced.

Similac® With Iron Ready To Feed formula in a 32-fl-oz, reclosable plastic bottle was introduced. This design won the Industrial Design Excellence Award the following year.

Single-serve powder packets launched for easy bottle prep.

Similac introduced a certified USDA organic infant formula, a first from a major formula brand. Also introduced in 2006 was Similac Special Care® 30. It was the first 30 CAL Ready To Feed formula for preterm infants.

Similac® introduced two milk-based lactose-free formulas, Similac® Sensitive R.S. and Go & Grow®, a formula developed for older babies. Similac also launches 8-oz reclosable bottles.

Similac launches Similac Advance EarlyShield, designed to be closer than ever to breast milk; and Similac® SimplePac: The mom-friendly Similac SimplePac represents our most significant redesign of infant formula powder containers, both in form and function. And in 2008, the Welcome Addition Club was reborn as StrongMoms® to reflect today's mom.