America's #1 Brand*, Feeding Babies for Over 85 Years

Generations of moms have put their
trust in Similac®

Number 1 Brand Fed In HospitalsPediatrician Recommended

Similac standards of quality

When it comes to the science of nutrition, Similac stands apart. Our formulas have been developed with leading scientists and more than 280 clinical studies. We hold ourselves to a high standard when it comes to infant nutrition, and we continue to develop products and innovations intended to help you give your baby a strong start.

A history of innovation

For more than 85 years, the makers of Similac have been dedicated to giving moms and babies a strong start.

Learn about our history  

Similac Advance® now has OptiGRO

OptiGRO is our exclusive blend of DHA, Lutein and Vitamin E; these important ingredients are found in breast milk.

  • DHA for brain and eye development
  • Lutein to support eye health
  • Vitamin E an important nutrient found in breast milk to support developing cells

OptiGRO will be available in most Similac formulas

Learn more  

Convenient liquid feeding

Similac liquid formula is the most convenient way to make The Perfect Bottle. With Similac Ready To Feed, you can respond to your baby's feeding needs at a moment's notice.

Learn more  

Similac® SimplePac®

Our revolutionary container, which has features designed to streamline bottle preparation, helps you prepare the right bottle, right when you need it.

Take a video tour  
Keep learning about your baby's development every week
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Join Similac® StrongMoms® now.   

Your Similac StrongMoms membership is free, and includes:
  • Expert nutrition guidance for your pregnancy
  • Weekly updates on how your baby is developing and growing
  • Up to $329 in membership benefits
Offers may vary.  
Get up to $329† in great offers. Sign up now >