Our heritage: Similac® through the generations

More than 100 years of caring for moms and babies

For more than a century, the makers of Similac have been dedicated to giving moms and babies a strong start. Our most recent innovations are designed to help you do exactly that.

  • Similac® Advance®: This formula has our unique blend of prebiotics, nucleotides, and carotenoids — nutrients naturally found in breast milk.
  • Similac® SimplePac®: Our mom-friendly container revolutionized baby formula packaging.

But our story really begins at the turn of the last century. The year 1903 brought about many great things, including the Wright Brothers’ first flight, the first World Series of baseball, and the Moores and Ross Milk Company.

Two decades later, the Moores and Ross Milk Company developed the first commercial milk-based baby formula, and Similac was a hit with moms across the country. Following the success of Similac, the Moores and Ross Milk Company continued to make advancements in baby formula. In 1964, Ross Laboratories merged with Abbott Laboratories. And today, the Abbott Nutrition product line includes hypoallergenic, soy, organic, and sensitive formulas — and more — to help moms nourish babies no matter what their nutritional needs.

Whether you are formula feeding or supplementing breast milk, you can be confident knowing that Similac Advance is designed to be more like breast milk and to help build a strong immune system

StrongMoms® — where everything we do is inspired by moms — is brought to you by Similac.

         

The History of Similac Products and Innovation Timeline
 

1903


 
 

1925


 
 

1927


 
 

1951


 
 

1956


 
 

1959


 
 

1962


 
 

1964


 
 

1966


 
 

1985


 
 

1988


 
 

1989


 
 

1993


 
 

1994


 
 

1998


 
 

1999


 
 

2001


 
 

2006


 
 

2007


 
 

2008


 
Keep learning about your baby's development every week
 
Get nutrition guidance and feeding help delivered right to your inbox.
Join Similac® StrongMoms® now.
 


Your Similac StrongMoms membership is free, and includes:
  • Expert nutrition guidance for your pregnancy
  • Weekly updates on how your baby is developing and growing
  • Up to $329 in membership benefits
 
Offers may vary.
Get up to $329† in great offers. Sign up now >