The benefits of EarlyShield®

We've introduced a big advance for your little one's brain and eyes.
Similac EarlyShield

Similac® has EarlyShield

In addition to having DHA/ARA, Similac has Lutein, an important nutrient babies can get from breast milk and Similac. It's especially helpful now, during this critical time of your baby's brain and eye development.

See how EarlyShield promotes brain and eye development, immune support, and strong bones.

Nearly 100 years and 280 clinical studies have nourished our most advanced formulas. This is one of the reasons Similac is the #1 brand fed in hospitals.


Learn more about your baby's brain and eye development

  • How old is your child?
    • Newborn to 12 Months
    • Older Than 12 Months
  • Was your child born prematurely?
    • Yes
    • No
  • How are you currently feeding your child?
    • Exclusively formula
    • Breastfeeding and supplementing with formula
    • Breastfeeding exclusively, but planning to introduce formula at some point
  • Which best describes your child after a formula feeding?
    • No Specific Concerns
    • Fussiness and Gas
    • Persistent Feeding Issues
    • Frequent Spit-up
    • Possible Colic Due to Protein Sensitivity
    • Possible Food Allergy Symptoms
  • Which formula type do you prefer?
    • Milk-based
    • Soy-based
  • Do you prefer organic formula?
    • Yes
    • No
  • Similac Advance
  • Similac Advance Organic
  • Similac Expert Care Alimentum
  • Similac Expert Care for Diarrhea
  • Similac Expert Care Neosure
  • Similac Go and Grow
  • Similac Go and Grow Soy
  • Similac Sensitive
  • Similac® For Spit-Up
  • Similac Soy Isomil
  • Similac Total Comfort
  • Similac For Supplementation
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Keep learning about your baby's development every week

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Your Similac StrongMoms membership is free, and includes:
  • Expert nutrition guidance for your pregnancy
  • Weekly updates on how your baby is developing and growing
  • Up to $329 in membership benefits
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