The Benefits of EarlyShield®

Introducing a new advance for your little one's brain and eyes

Brain and Eye Development

Voiceover: From the moment your baby’s eyes open, her brain starts making connections between everything she sees. Connections she’ll build on for future learning. Which is why Similac has an exclusive brain and eye blend. In addition to having DHA, we have Lutein. Babies can get Lutein from breast milk and Similac formulas. Because now is the time when her brain and eyes develop most.

NEW! Lutein & DHA blend

Designed with breast milk in mind, Similac has a new Lutein and DHA blend. Lutein and DHA support the developing eyes and brain.


Much of what babies learn is based on what they see.

Eye Development

From a blurry beginning to a clear view, your baby's eyes develop a lot in the first six months.

A newborn's vision is often

blurry

Eye Development

But by six months, baby sees the world pretty much as you do.

Baby's Brain & Eye Development Information

Lutein

  • Lutein is found in breast milk
  • Similac Advance was designed with breast milk in mind
  • Find Lutein in foods such as spinach, zucchini, squash, green beans, kale, corn and eggs

 

Brain Development

Your baby is born with about 100 billion brain cells.

Brain Development

Approximately

75 percent

of your baby's brain growth takes place in the first year.

Brain Development

During your baby's early years of life, his brain is hard at work developing synapses, or cell connections.

Keep learning about your baby's development every week

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