The Benefits of EarlyShield®
Learn about strong bones
Voiceover: Did you know that your baby's bone mass increases by 300% in the first year? Who would have thought that such a tiny body could do such huge amounts of growing?
That's why it's so important for your baby to get the right amounts of key bone nutrients — like calcium — from the very first day.
Here's the long and short of it: Your baby's body needs to absorb calcium before her developing bones can use it. Almost all formulas contain palm olein oil, which can interfere with calcium absorption. Similac® Advance® is the only leading brand with no palm olein oil, and has been clinically shown to support greater calcium absorption for strong bones. Now that's getting off to a strong start!
Calcium helps build strong bones
Bone mass increases at its fastest rate during the first year. That's why it is so important to give your baby the right amounts of key bone nutrients — such as calcium — from the very first day.
Calcium absorption is better without palm olein oil
Your baby's body needs to absorb calcium before her developing bones can use it. Palm olein oil, an ingredient in most baby formulas, allows fats to bind with calcium, resulting in decreased calcium absorption. Similac® Advance® is the only leading formula brand with no palm olein oil, and it has been clinically shown to support greater* calcium absorption† for strong bones.
Remember: Strong bones start with the right nutrition. With EarlyShield®, you are giving your baby the strong start she needs.
No wonder Similac® is the #1 brand fed in hospitals.
*Similac® with Iron versus Enfamil® with Iron
†Nelson SE, Frantz JA, Ziegler EE. J Am Coll Nutr 1998;17:327–332.
Keep learning about your baby's development every week
- Expert nutrition guidance for your pregnancy
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