Nutrition for a Strong Start
The right nutrition can make a big difference in your baby's first year. When you choose Similac® Advance®, you're giving your baby the patented nutrient blend* in EarlyShield® for immune support, brain and eye development, and strong bones.
Nearly 100 years and 280 clinical studies have nourished our most advanced formulas. No wonder it's the #1 brand fed in hospitals — and the choice of more moms.
A newborn's immune system isn't fully developed at birth. EarlyShield has immune-supporting nucleotides, as well as prebiotics and carotenoids — nutrients naturally found in breast milk.
Learn More About Immune Support
EarlyShield provides an exclusive blend of omega fatty acids, including DHA and ARA — key ingredients that support cognitive development. And Similac® Advance® is clinically shown to result in brain and eye development like breastfed babies.†‡
Learn More About Brain and Eye Development
Your baby's bone mass increases 300% in the first year§ — more than any other time in life. Similac is the only leading formula brand with no palm olein oil. The result is that it provides 53% greater|| calcium absorption¶ for strong bone development.
Learn More About Strong Bones
Your baby relies on the right nutrition for a strong start in life. That's why more of our formulas now have EarlyShield. Click on a formula below to learn more.