The benefits of OptiGRO


Similac® with OptiGRO — our unique blend of DHA, Lutein, and Vitamin E

  • Supports baby's developing brain and eyes

  • Nutrition beyond DHA alone – from America's #1 Brand*

With the benefits of OptiGRO working for your baby, you'll see
why choosing Similac—and staying with it—has never been more

OptiGRO is available in most Similac formulas.

See the benefits of Similac Advance with OptiGRO.
Learn More 

Check out our Frequently Asked Questions 

*Total US infant formula share leader all outlets as of 7/26/14, Nielsen data.

OptiGRO is getting a new look!


You know he'll be asleep by the second verse

That she'll wiggle when she wants to be picked up

You know that sound means she's getting hungry

Because you're in tune with your baby

And now you know, new Similac Advance with OptiGRO has our unique blend of DHA, Lutein and Vitamin E

And it's closer to the nourishing power of breastmilk than ever before (*Reformulated to better match the average caloric density of breast milk; available in most Similac formulas)

Introducing OptiGRO from Similac

Knowing means growing

See activities that can help your baby's growth and development
Formula Finder

Nearly 100 years and 280 clinical studies have nourished our most advanced formulas

Keep learning about your baby's development every week
Get nutrition guidance and feeding help delivered right to your inbox.  
Join Similac® StrongMoms® now.   

Your Similac StrongMoms membership is free, and includes:
  • Expert nutrition guidance for your pregnancy
  • Weekly updates on how your baby is developing and growing
  • Up to $329 in membership benefits
Offers may vary.  
Get up to $329† in great offers. Sign up now >