The benefits of OptiGRO

OptiGRO - You know his stomach only holds a few ounces. Let's make them count.

Similac® with OptiGRO — our unique blend of DHA, Lutein, and Vitamin E

  • Supports baby’s developing brain and eyes

  • Closer to the nourishing power of breast milk than ever before*

  • Nutrition beyond DHA alone — from America’s #1 Brand


With the benefits of OptiGRO working for your baby, you’ll see why choosing Similac—and staying with it—has never been more important.


OptiGRO is available in most Similac formulas.

See the benefits of Similac® Advance® with OptiGRO.
Learn More 


Check out our Frequently Asked Questions 



*Reformulated to better match the average caloric density of breast milk; available in most Similac formulas
Total US infant formula share leader, all outlets as of 12/31/13, Nielsen data
OptiGRO™

Similac® now has OptiGRO


Optigro™

You know he'll be asleep by the second verse

That she'll wiggle when she wants to be picked up

You know that sound means she's getting hungry

Because you're in tune with your baby

And now you know, new Similac® Advance® with OptiGRO has our unique blend of DHA, Lutein and Vitamin E

And it's closer to the nourishing power of breastmilk than ever before (*Reformulated to better match the average caloric density of breast milk; available in most Similac® formulas)

Introducing OptiGRO from Similac®

Knowing means growing


See activities that can help your baby's growth and development
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Nearly 100 years and 280 clinical studies have nourished our most advanced formulas

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