Similac® with OptiGRO™ — our unique blend of DHA, Lutein, and Vitamin E
Supports baby’s developing brain and eyes
Closer to the nourishing power of breast milk than ever before*
Nutrition beyond DHA alone — from America’s #1 Brand†
With the benefits of OptiGRO working for your baby, you’ll see why choosing Similac—and staying with it—has never been more important.
OptiGRO is available in most Similac formulas.
Not all formulas are the same. Learn More
Check out our Frequently Asked Questions
Similac® now has OptiGRO™
You know he'll be asleep by the second verse
That she'll wiggle when she wants to be picked up
You know that sound means she's getting hungry
Because you're in tune with your baby
And now you know, new Similac® Advance® with OptiGRO™ has our unique blend of DHA, Lutein and Vitamin E
And it's closer to the nourishing power of breastmilk than ever before (*Reformulated to better match the average caloric density of breast milk; available in most Similac® formulas)
Introducing OptiGRO™ from Similac®
Knowing means growing™
Nearly 100 years and 280 clinical studies have nourished our most advanced formulas
Keep learning about your baby's development every week
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