Similac SimplePac simplifies bottle prep so you can spend more time with your baby.

Designed With Moms, for Moms

Revamped from the inside out

The Similac® SimplePac™ simplifies bottle prep so you can spend more time with your baby. Check it out! Click each feature to learn more.

Get an overview of Similac SimplePac. SimplePac features the scoop in the lid. SimplePac has a wide opening. SimplePac has a one-hand grip SimplePac features rounded corners

The Similac SimplePac Story

The Similac brand introduced its first powder formula more than 50 years ago. U.S. baby formulas had been packaged in cans ever since — until we redesigned it. The mom-friendly Similac SimplePac is our most significant redesign of baby formula powder containers, both in form and function.

Call In the Experts

Moms told us they were tired of fighting with the formula can. So we talked with more than 1,600 moms to understand how to improve the package and simplify formula preparation. The result was the Similac SimplePac, a baby formula container truly designed with moms, for moms.

Feeding Time Simplified

With the one-hand grip and scoop in the hinged lid, the Similac SimplePac is convenient and easy to use for mess-free bottle preparation.

View Transcript >