The Similac SimplePac story
The Similac® brand introduced its first powder formula more than 50 years ago. U.S. baby formulas had been packaged in cans ever since — until our redesign. The mom-friendly Similac SimplePac is our most significant redesign of baby formula powder containers, both in form and function.
Moms told us they were tired of fighting with formula cans. So we talked with more than 1,600 moms to understand how to improve the package and simplify formula preparation. The result was the Similac SimplePac, a baby formula container truly designed with moms, for moms.
Feeding time simplified
With the one-hand grip and scoop in the hinged lid, the Similac SimplePac is convenient and easy to use for mess-free bottle preparation.
Voiceover: The Similac SimplePac has quickly become Mom’s best friend. Here’s the proof: It was chosen easier to use by moms 3 to 1 over the Enfamil Refill Tub.* See for yourself. Click on what you’d like to explore first.
Let's talk about the scoop. It's built right into the lid, right where you need it. Plus, the lid is hinged — so you'll never have to worry about losing it.
The Similac SimplePac is rectangular and has a wide opening, making it easy to scoop out the formula.
The Similac SimplePac has an ultra-helpful grip, so it's easy for moms to hold. Hold the container. Hold the baby. Perfect.
We rounded the corners of the package to match the contour of the scoop. That means it's easy to get those last bits of formula.
Now that you've explored the Similac SimplePac, check out the most important part: what's inside!
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