OptiGRO is our exclusive blend of DHA, Lutein and Vitamin E; these important ingredients are found in breast milk.
Learn more
For breastfeeding moms who
choose to introduce formula.
Learn more
The Feeding Expert team includes nurses, dietitians, and lactation consultants,* and is available to help answer questions about your — and your baby’s — prenatal and postnatal nutrition needs.

*Lactation consultants provided by a third party

Learn more about Feeding Expert
Generations of moms have
put their trust in Similac.

*Total US infant formula all outlets as of 11/30/13,
Nielsen Data.

Learn Why

${Similac.Web.Common.Contexts.UserContext.Profile.FirstName}, Here's the information that matters to you.

 

Get up to $329* in great offers

[+]
Free Shutterfly® Pregnancy Journal Photo Book

Free Shutterfly® Pregnancy Journal Photo Book†, a $35 value

[+]
Similac® First Trimester OB Gift

Similac® First Trimester OB Gift

[+]
Similac® Third Trimester OB Gift

Similac® Third Trimester OB Gift

[+]
Free Similac Messenger Bag

Free Similac
Messenger Bag‡

[+]
Coupons for Similac Formula

Coupons for Similac® Formula

[+]
Free Formula

Free Formula

‡Available at participating hospitals

close
Free Shutterfly® Pregnancy Journal Photo Book

Free Shutterfly® Pregnancy Journal Photo Book†, a $35 value

Capture your baby's first moments. This offer is delivered via email.

close
Weekly Pregnancy Journal

Similac® First Trimester OB Gift

Vitamins and our exclusive Art of Eating guide to help you get started in your pregnancy.

close
Similac® Nourishing and Nursing Kit

Similac® Third Trimester OB Gift

Breastfeeding resources, including our exclusive Art of Feeding guide, breast milk storage bottles, and more.

close
Free Similac Messenger Bag

Free Similac Messenger Bag‡

Pack all of your baby’s essentials in one handy, portable messenger bag. Plus, it comes filled with free samples and offers. Ask for it at the hospital.

‡Available at participating hospitals

close
Coupons for Similac Formula

Coupons for Similac® Formula

Get savings delivered right to your mailbox.

close
Free Formula

Free Formula

Get Similac® samples sent right to you.

Experience the benefits of Similac® StrongMoms®

Similac® StrongMoms® Español

The benefits of membership are only a few minutes away. Join now.
See how nutritional guidance and feeding help, are just the beginning.
A new life inside you
A strong community beside you
Membership is free! Join today for advice, support, and up to $329* in benefits
Your Similac StrongMoms membership is free, and includes:
Join today for advice, support, and up to $329* in benefits
  • Up to $329* in membership benefits
  • Expert nutrition guidance and support from pregnancy through baby's first year
  • Enroll today to receive your free Shutterfly® Pregnancy Journal Photo Book†, a $35 value

What are the benefits of membership?

*Offers may vary.
†Offer is good for one free 20-page 8x8 hard photo cover photo book at Shutterfly.com. Offer valid for one-time redemption per billing address. Any additional pages and/or Memorabilia pocket will incur additional fees. Offer not valid on other sizes, premium photo books, layflat pages, leather, padded, cloth, crocodile, faux lizard and soft cover photo books. Taxes, shipping and handling will apply.
Shutterfly is not a registered trademark of Abbott Laboratories.