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Similac® Advance®

STAGE 1


For your baby's first year

Similac Advance Stage 1 is designed to be closer than ever to breast milk*, and has OptiGRO™ to support your baby's brain and eye development.

* Reformulated to better match the average caloric density of breast milk; available in most Similac formulas
America’s #1 Brand§ Feeding Babies for Over 85 Years
§ Total US infant formula all outlets as of 11/30/2013, Nielsen Data.
Similac® Advance®

Similac Stages  

Similac now comes in Stages, nutrition for baby’s first two years, which are designed to keep up with the changing needs of your baby’s growth and development:

Similac® Advance® Stage 1
Learn More  
Similac® Advance® Stage 2
Learn More  
Similac® Go & Grow® Stage 3
Learn More  


New

Similac now has OptiGRO

OptiGRO is our exclusive blend of DHA, Lutein and Vitamin E; these important ingredients are found in breast milk.


  • DHA for brain and eye development

  • Lutein to support eye health

  • Vitamin E an important nutrient found in breast milk to support developing cells


OptiGRO will be available in most Similac formulas.

OptiGRO™

Product ShowcaseCommitted to Moms and Babies

Committed to Optimizing Growth & Development

Formula types

  • Powder formula
  •  |  Ready To Feed formula
 
Powder formula
Ready To Feed formula

Powder formula

Just add powder formula to water and mix.
Similac® Advance® SimplePac

Available in the Similac® SimplePac®

Mom Preferred. Similac SimplePac. And chosen easier to use 3 to 1 over the Enfamil® refill tub.*

*Formula Package Study 2010.

Feeding solutions

It takes time for a baby’s digestive system to mature, so don’t assume
you have to switch from Similac Advance if your baby is being fussy. 

Always talk to your pediatrician about feeding issues before making a switch.

Before switching, try these suggestions:

  • Use a different bottle or nipple.
  • Use a different burping position.
  • Adjust your body position.
  • Use liquid formula instead of powder.

Have more feeding questions?

Go to Feeding Expert 
Keep learning about your baby's development every week
 
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Your Similac StrongMoms membership is free, and includes:
  • Expert nutrition guidance for your pregnancy
  • Weekly updates on how your baby is developing and growing
  • Up to $329 in membership benefits
 
†Offers may vary.  
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