Find the right formula
Babies have very different feeding needs. We can help you choose what's best.
Use the FormulaFinder
Similac® now has OptiGRO™
OptiGRO is our exclusive blend of DHA, Lutein, and Vitamin E; these important ingredients are found in breast milk.
Find the right formula
Babies have very different feeding needs. We can help you choose what's best.
Use the FormulaFinder
Find the right formula
Babies have very different feeding needs. We can help you choose what's best.
Use the FormulaFinder
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How old is your child?
- Newborn to 12 Months
- Older Than 12 Months
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Was your child born prematurely?
- Yes
- No
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How are you currently feeding your child?
- Exclusively formula
- Breastfeeding and supplementing with formula
- Breastfeeding exclusively, but planning to introduce formula at some point
- Formula feeding with solid foods
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Which best describes your child after a formula feeding?
- No Specific Concerns
- Fussiness and Gas
- Persistent Feeding Issues
- Frequent Spit-up
- Possible Colic Due to Protein Sensitivity
- Possible Food Allergy Symptoms
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Which formula type do you prefer?
- Milk-based
- Soy-based
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Do you prefer organic formula?
- Yes
- No
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*Source: Nielsen data for years 2010, 2011 and 2012 -
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All Products |
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 Prenatal CareSimilac® Prenatal Vitamin |
 Breastfeeding and Supplementing |
 Routine Feeding |
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 Sensitive Tummies |
 Expert CareSimilac Expert Care® Alimentum® Similac Expert Care® NeoSure® Similac Expert Care® For Diarrhea |
 Toddler NutritionSimilac Go & Grow® Stage 3 Similac Go & Grow® Soy Pedialyte® PediaSure® PediaSure SideKicks® |
Prenatal Care — To support mom through pregnancy |
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 Similac® Prenatal VitaminSimilac Prenatal Vitamin provides nutrients to support both mom and baby during pregnancy and breastfeeding.†
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†These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Breastfeeding and Supplementing — Supplements for mom and formula for babies |
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Similac® Prenatal VitaminSimilac Prenatal Vitamin provides nutrients to support both mom and baby during pregnancy and breastfeeding.†
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 Similac® Breastfeeding SupplementTake Similac Breastfeeding Supplement along with your prenatal vitamin to help improve levels of DHA, Lutein, and Vitamin E in your breast milk.†
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Similac® For SupplementationFirst Similac formula designed for breastfeeding moms who choose to introduce formula. |
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†These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Routine Feeding — Nutrition for your baby’s first two years
Organic Routine Feeding — Baby formula made with wholesome organic milk and other organic ingredients
Similac® Advance® Organic
Has a unique Lutein and DHA blend and
is certified USDA Organic.
Sensitive Tummies — Complete nutrition for fussiness, gas, and spit-up |
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 Similac Sensitive®For fussiness and gas due to lactose
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 Similac Total Comfort™For persistent feeding issues. |
 Similac® Soy Isomil®A soy-based formula for fussiness and
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 Similac® For Spit-UpFor less frequent spit-up in healthy
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Expert Care — For babies needing specialized care |
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Similac Expert Care® Alimentum®For food allergies and colic due to protein sensitivity. |
Similac Expert Care® NeoSure®For babies who are born prematurely, our formula has a unique blend of Lutein and DHA for brain and eye development. |
Similac Expert Care® For DiarrheaFor the dietary management of diarrhea in infants older than 6 months and in toddlers. |
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Toddler Nutrition — Designed for toddler's unique needs
Pedialyte®Pedialyte is designed to prevent dehydration due to diarrhea and vomiting more effectively than sports drinks and water. Use under medical supervision. |
Get up to $329* in great offers
Free photo book from the Shutterfly® Storytelling™ Collection,†a $35 value
Similac® First Trimester OB Gift
Available at participating OB offices.
Similac® Third Trimester OB Gift
Available at participating OB offices.
Free Similac Messenger Bag ‡
Coupons for Similac® Formula
Free Formula
‡ Available at participating hospitals
Free photo book from the Shutterfly® Storytelling™ Collection,† a $35 value
Capture your baby's first moments. This offer is delivered via email.
Similac® First
Trimester OB Gift
Vitamins and our exclusive Art of Eating guide to help you get started in your pregnancy.
Similac® Third Trimester OB Gift
Breastfeeding resources, including our exclusive Art of Feeding guide, breast milk storage bottles, and more.
Free Similac Messenger Bag‡
Pack all of your baby’s essentials in one handy, portable messenger bag. Plus, it comes filled with free samples and offers. Ask for it at the hospital.
Coupons for Similac® Formula
Get savings delivered right to your mailbox.
Free Formula
Get Similac® samples sent right to you.
Experience the benefits of Similac® StrongMoms®
Similac® StrongMoms® Español
- Up to $329* in membership benefits
- Expert nutritional guidance and support from pregnancy through baby's first year
- Enroll today to receive your free photo book from the Shutterfly® Storytelling™ Collection†, a $35 value
†Offer is good for one free 20-page 8x8 hard photo cover photo book through shutterfly.com or the Shutterfly Photo Story app for iPad. Offer cannot be redeemed more than once per account and/or billing/household address. Taxes, shipping, and handling will apply. Customer may add options to their 8x8 book (additional pages, cover options, layflat pages, memorabilia pockets, etc.) at additional cost. Alternatively, customer may apply the current price of a 20-page 8x8 hard photo cover photo book (after taking into account any current discounts on shutterfly.com) toward the purchase of any larger photo book. Not valid on 5x7, 7x9, 8x8, or 8x11 soft cover photo books, prepaid plans, other products, prior purchases, purchases made on the Shutterfly iPhone, iPad, and Android apps or Shutterfly Pro Galleries. Valid for the intended recipient only. Cannot be redeemed for cash or combined with other offers or credits. Not valid for resale.
‡Available at participating hospitals.
Shutterfly® and Storytelling™ Collection are not registered trademarks of Abbott Laboratories.
