true

When you sign up for MySimilac® Rewards, you’ll receive up to $400* in benefits and support throughout your journey.

Similac Rewards
  • Baby formula coupons
  • Nutrition guidance for you and baby
  • Free Shutterfly photo book
Sign-up now

*Offers may vary.
Submit registration to read details.

Product Description

Pure Bliss by Similac infant formulas are modeled after breast milk and crafted with care for you and your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Organic with A2 Milk* is easy to digest and USDA-certified organic. It has A2 beta-casein protein, more like that found in breast milk, no palm olein oil, and no corn syrup. It’s made with high-quality ingredients and has our unique blend of DHA, lutein, and vitamin E that helps support baby’s brain and eye development.

  • USDA-CERTIFIED ORGANIC: Pure Bliss by Similac Organic with A2 Milk* is easy to digest and has complete organic nutrition for your baby’s first year
  • MODELED AFTER BREAST MILK: Our Pure Bliss infant formulas are modeled after breast milk, crafted with care, and made with high-quality ingredients
  • NOURISH YOUR WAY: No artificial growth hormones,§ no palm olein oil, no corn syrup, and non-GMO||
  • SUPPORTS BRAIN & EYE DEVELOPMENT: Has our unique blend of DHA, lutein, and vitamin E, ingredients also found in breast milk, to help support baby’s brain and eye development
  • FROM SIMILAC: The #1 infant formula brand fed in hospitals

* Not for infants or children with galactosemia.
All beta-casein protein is naturally easy to digest.
Designed as a complete or partial breast milk substitute.
§ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST[1]treated cows.
|| Ingredients not genetically engineered.
As compared to A1 beta-casein protein.

Ingredients & Nutrition

Allergen Statement

Contains milk ingredients.

Ingredients

Organic Lactose, Organic Nonfat Milk, Organic High Oleic Sunflower Oil, Organic Soy Oil, Organic Coconut Oil. Less than 2% of: C. Cohnii Oil, M. Alpina Oil, Beta-Carotene, Lutein, Short-chain Fructooligosaccharides, Potassium Citrate, Calcium Carbonate, Ascorbic Acid, Ascorbyl Palmitate, Ferrous Sulfate, Salt, Choline Chloride, Choline Bitartrate, Taurine, Inositol, Magnesium Chloride, Zinc Sulfate, Mixed Tocopherols, d-Alpha-Tocopheryl Acetate, Niacinamide, Calcium Pantothenate, L-Carnitine, Vitamin A Palmitate, Copper Sulfate, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Manganese Sulfate, Phylloquinone, Biotin, Sodium Selenate, Vitamin D3, Vitamin B12, Potassium Iodide, Potassium Hydroxide, and Nucleotides (Adenosine 5’-Monophosphate, Cytidine 5’-Monophosphate, Disodium Guanosine 5’-Monophosphate, Disodium Uridine 5’-Monophosphate).

Serving Size: 100 Cal (5 fl oz, prepared as directed)

Nutrient Data

Nutrient Data

Amount per serving
% Daily Value*
Calories
100
 
Volume, mL
148
 
Protein, g
2.07
 
Fat, g
5.63
 
Carbohydrate, g
10.4
 
Water, g
133
 
Linoleic Acid, mg
860
 

Vitamins

Amount per serving
% Daily Value*
Vitamin E, IU
1.5
 
Vitamin K, mcg
8
 
Thiamin (Vitamin B1), mcg
100
 
Riboflavin (Vitamin B2), mcg
150
 
Vitamin B6, mcg
60
 
Vitamin B12, mcg
0.25
 
Niacin, mcg
1050
 
Folic Acid (Folacin), mcg
15
 
Pantothenic Acid, mcg
450
 
Biotin, mcg
4.4
 
Vitamin C (Ascorbic Acid), mg
9
 
Choline, mg
24
 
Inositol, mg
24
 
Vitamin A, IU
300
 
Vitamin D, IU
60
 

Minerals

Amount per serving
% Daily Value*
Calcium, mg
78
 
Calcium, mEq
3.9
 
Phosphorus, mg
42
 
Magnesium, mg
6
 
Iron, mg
1.8
 
Zinc, mg
0.75
 
Manganese, mcg
5
 
Copper, mcg
90
 
Iodine, mcg
15
 
Selenium, mcg
2
 
Sodium, mg
24
 
Sodium, mEq
1.04
 
Potassium, mg
105
 
Potassium, mEq
2.7
 
Chloride, mg
65
 
Chloride, mEq
1.8
 

Serving Size: 1000 mL (1.1 QT, prepared as directed)

Nutrient Data

Nutrient Data

Amount per serving
% Daily Value*
Calories
676
 
Volume, mL
1000
 
Protein, g
13.99
 
Fat, g
38.05
 
Carbohydrate, g
70.29
 
Water, g
899
 
Linoleic Acid, mg
5812
 

Vitamins

Amount per serving
% Daily Value*
Vitamin E, IU
10.1
 
Vitamin K, mcg
54.1
 
Thiamin (Vitamin B1), mcg
676
 
Riboflavin (Vitamin B2), mcg
1014
 
Vitamin B6, mcg
405
 
Vitamin B12, mcg
1.69
 
Niacin, mcg
7097
 
Folic Acid (Folacin), mcg
101.4
 
Pantothenic Acid, mcg
3041
 
Biotin, mcg
29.7
 
Vitamin C (Ascorbic Acid), mg
60.8
 
Choline, mg
162.2
 
Inositol, mg
162.2
 
Vitamin A, IU
2028
 
Vitamin D, IU
406
 

Minerals

Amount per serving
% Daily Value*
Calcium, mg
527
 
Calcium, mEq
26.4
 
Phosphorus, mg
284
 
Magnesium, mg
40.6
 
Iron, mg
12.17
 
Zinc, mg
5.07
 
Manganese, mcg
33.8
 
Copper, mcg
608
 
Iodine, mcg
101
 
Selenium, mcg
14
 
Sodium, mg
162
 
Sodium, mEq
7
 
Potassium, mg
710
 
Potassium, mEq
18.2
 
Chloride, mg
439
 
Chloride, mEq
12.2
 
Reviews

Similac Organic With A2 Milk Infant Formula Powder, 20.6 oz Tub, Case of 4

Product Comparison
USDA- or EU-Certified Organic
Selected
Selected
Selected
Selected
USDA-Certified Organic Available in Convenient Ready to Feed
Selected
Made With A2 Milk
Selected
Has Lutein for Eye Health
Selected
Selected
Has Our Unique Blend of DHA, Lutein & Vitamin E
Selected
Selected
From the #1 Infant Formula Brand Fed in Hospitals
Selected
Selected
Nucleotides for Immune Support
Selected
Selected
Selected
No Palm Olein Oil
Selected
Selected
Selected
Selected
Selected
Non-GMO*
Selected
Selected
Selected
Selected
Selected
No Corn Syrup
Selected
Selected
Selected
Selected
Selected
No Artificial Growth Hormones
Selected
Selected
Selected
Selected
Selected

* Ingredients not genetically engineered.
Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows

FAQs

Are Pure Bliss® by Similac® infant formulas good to use for supplementing breastfeeding?

Pure Bliss® by Similac® infant formulas can be used to supplement breastfeeding. Combination feeding is a great way to keep giving your baby the important nutrients in your breast milk.

Are there glucose syrup solids in Pure Bliss® by Similac® infant formulas?

No, Pure Bliss® by Similac® infant formulas do not contain glucose syrup solids or corn syrup solids. Pure Bliss® infant formulas use lactose as the primary source of carbohydrate, like breast milk. However, corn syrup solids, which is composed of 100% glucose, have been safely used globally in many reduced lactose or lactose-free milk-based infant formulas for babies who have lactose sensitivity.

Are Pure Bliss® by Similac® infant formulas gluten free?

Yes, Pure Bliss® by Similac® infant formulas are made without gluten-containing ingredients.

Are the Pure Bliss® by Similac® containers BPA free?

Yes, Pure Bliss® by Similac® infant formulas are all sold in containers free from BPA.

Is the Pure Bliss® by Similac® packaging recyclable?

For Pure Bliss® by Similac® Irish Farms: Yes, the metal can is widely recyclable. The scoop and lid are polypropylene and are recyclable, though not all communities participate. You can consult the website earth911.com for recycling information in your area.

For Pure Bliss® by Similac® Organic: The plastic ready-to-feed container is widely recyclable. For the plastic tub (SimplePac), please check locally for recycling information.

For Pure Bliss® by Similac® Organic with A2 Milk: For the plastic tub (SimplePac), please check locally for recycling information.

What makes the Pure Bliss® by Similac® products similar?

All Pure Bliss® by Similac® products are made without genetically modified ingredients, have no corn syrup and, no palm olein oil, and the milk comes from cows not given artificial growth hormones.*

*Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.

Why are you calling other products by the Pure Bliss® name now? How are the products different?

We have expanded the products under the Pure Bliss® by Similac® name to include our organic products. This was done to organize our offerings with unique milk sourcing that differs from our other Similac® products. Pure Bliss® by Similac® Irish Farms starts with fresh milk from cows in Ireland, Pure Bliss® by Similac® Organic is made in the US with USDA-certified organic milk, and Pure Bliss® by Similac® Organic with A2 Milk is made in the US with milk that is sourced from select cows that only produce the A2 type of beta-casein protein. All Pure Bliss® by Similac® products are made without genetically modified ingredients, have no corn syrup, no palm olein oil, and the milk comes from cows not given artificial growth hormones.*

*Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.

Did you change the formulation?

No changes were made to the formulation. These products offer the same great nutrition, just with a new name and label.

What is A2 milk?

A2 milk is milk sourced from select cows that only produce the A2 beta-casein protein type. A2 beta-casein is similar to a form of protein found in breast milk. Beta-casein is one of the predominant proteins in milk.

Why do consumers choose formula with A2 milk?

Consumers are increasingly interested in A2 milk. As with other milk proteins used in infant formulas, A2 milk protein is naturally easy to digest. Similac® Organic with A2 milk is certified USDA organic formula that is inspired by breast milk and has lactose.

How is this “A2 Milk” product different from other Similac® products?

Pure Bliss® by Similac® Organic with A2 Milk is the first certified organic infant formula to be made with A2 milk.

How does Pure Bliss® by Similac® Organic with A2 Milk compare to Pure Bliss® by Similac® Organic?

Similac® Organic with A2 Milk is made with milk from select cows that naturally produce only the A2 beta-casein protein type. A2 beta-casein protein is naturally easy to digest, like all beta-casein proteins.

What is the source of carbohydrates in the formula?

The primary carbohydrate is lactose. The formulation also contains a prebiotic (fructooligosaccharide).

How does Pure Bliss® by Similac® Organic with A2 Milk compare to Similac Sensitive®/Similac® 360 Total Care® Sensitive?

Similac Sensitive® and Similac® 360 Total Care® Sensitive are milk-based formulas for infants with fussiness and gas due to lactose sensitivity. Additionally, Similac® 360 Total Care® Sensitive has 5 HMO prebiotics structurally identical to those in breast milk.

Pure Bliss® by Similac® Organic with A2 Milk is a milk-based formulation with A2 milk as the protein source. A2 milk comes from select cows that produce milk with only the A2 type of beta-casein protein. It is certified USDA organic and like all Similac infant formulas, it is easy to digest. It is not intended for infants with lactose sensitivity.

How does Pure Bliss® by Similac® Organic with A2 Milk compare to Similac Total Comfort®/Pro-Total Comfort®?

Similac Total Comfort® and Pro-Total Comfort® have partially hydrolyzed whey protein for easy digestion and are for infants with fussiness and gas due to lactose sensitivity. Additionally, Similac Pro-Total Comfort® has 2’-FL HMO for immune support.
 

Pure Bliss® by Similac® Organic with A2 Milk is a USDA certified organic milk-based infant formula. Our A2 milk comes from select cows that produce milk with only the A2 beta-casein protein type. Like all other milk proteins used in infant formulas, A2 milk protein is easy to digest. It is not intended for infants with lactose sensitivity, nor does it contain a partially hydrolyzed protein or any HMO prebiotics.

Join MySimilac® Rewards. It’s fast and FREE!

Postnatal Popup
  • Baby Formula coupons and samples
  • Nutrition guidance for you and baby
  • Free† Shutterfly® photo book
  • Savings on Similac.com Schedule & Save purchases

† Submit registration to read details.

Join MySimilac® Rewards. It’s fast and FREE!

Prenatal Popup
  • Free Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

Submit registration to read details.

Convenient Savings—Just a Touch Away

Digital Offers Popup

You’re just a few Clicks away from enjoying the convenience of digital savings from MySimilac® Rewards.