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When you sign up for MySimilac® Rewards, you’ll receive up to $400* in benefits and support throughout your journey.

Similac Rewards
  • Baby formula coupons
  • Nutrition guidance for you and baby
  • Free Shutterfly photo book
Sign-up now

*Offers may vary.
Submit registration to read details.

Product Description

Pure Bliss by Similac infant formulas are modeled after breast milk and crafted with care for your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Organic with A2 Milk* is easy to digest and USDA-certified organic. It has A2 beta-casein protein, more like that found in breast milk, no palm olein oil, and no corn syrup. It’s made with high-quality ingredients and has our unique blend of DHA, lutein, and vitamin E that helps support baby’s brain and eye development.

  • USDA-CERTIFIED ORGANIC: Pure Bliss by Similac Organic with A2 Milk* has complete organic nutrition for your baby’s first year
  • MADE WITHOUT: Artificial growth hormones,§ palm olein oil, corn syrup, and is non-GMO||
  • MODELED AFTER BREAST MILK: Has A2 beta-casein protein similar to that found in breast milk
  • SUPPORTS BRAIN & EYE DEVELOPMENT: Has our unique blend of DHA, lutein, and vitamin E, ingredients also found in breast milk, to help support baby’s brain and eye development
  • FROM SIMILAC: The #1 infant formula brand fed in hospitals

* Not for infants or children with galactosemia.
All beta-casein protein is naturally easy to digest.
Designed as a complete or partial breast milk substitute.
§ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.
|| Ingredients not genetically engineered.
As compared to A1 beta-casein protein.

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Postnatal Popup
  • Baby Formula coupons and samples
  • Nutrition guidance for you and baby
  • Free† Shutterfly® photo book
  • Savings on Similac.com Schedule & Save purchases

† Submit registration to read details.

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Prenatal Popup
  • Free Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

Submit registration to read details.

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