Modeled after breast milk^*

As the maker of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. Pure Bliss by Similac formulas are made with high-quality ingredients. They have our exclusive blend of DHA, lutein, and vitamin E—important ingredients found in breast milk—to support your baby’s brain and eye development, as well as nucleotides for immune support. Our formulas are modeled after breast milk^* and crafted with care for your little one.

* Designed as a complete or partial breast milk substitute.

† Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows.
‡ Ingredients not genetically engineered.